Achieving Top Search Engine Positions
Learn
how to achieve top search engine positioning in this highly-interactive,
six-week course. Discover how search engines work and how important events
have shaped the entire Search Engine Optimization (SEO) industry. Learn
which search engines are used the most frequently, and which ones you must
absolutely get your site listed in. Master important HTML tags and
understand how to use them effectively and ethically. Explore exciting and
free online tools that can help you choose the most popular keywords related
to the topic of your Web site. Domain, folder, and file naming conventions
are discussed along with content layout and its effect on search engine
positions. The entire SEO cycle is covered in detail, from primary keyword
selection through the post-submission analysis. By the end of this course,
you will have the knowledge and the know-how to achieve top search engine
positions!
To enroll in this course, click the Enroll Now button below:
Requirements:
Internet access, E-mail, and the Microsoft Internet Explorer or Mozilla Firefox Web browser, Completion of the 'Creating Web Pages' course or equivalent HTML experience, and a computer of any type.
Syllabus:
All courses run for six weeks, with a two-week grace period at the end.
Two lessons are released each week for the six-week duration of the course.
You do not have to be present when the lesson is released, but you must
complete each lesson within two weeks of its release.
A new section of each course starts on the second or third Wednesday of each
month. If enrolling in a series of two or more courses, please be sure to
space the start date for each course at least two months apart.
| Week One |
| Wednesday - Lesson 01 |
| In the lesson, you'll learn about the fascinating
history of search engines. You'll discover the differences between
search engines and directories, and you'll find out which ones you
must get your Web site listed in. |
| Friday - Lesson 02 |
| Today, you'll get a behind-the-scenes look at how
search engines actually work. This fundamental knowledge is
essential for you to obtain the highest search engine rankings
possible! |
| Week Two |
| Wednesday - Lesson 03 |
| Developing a keyword list is one of the most
important things you can do to get your Web site listed with search
engines. This lesson includes step-by-step instructions for creating
astounding, comprehensive keyword lists that are second to none. |
| Friday - Lesson 04 |
| In today's lesson, you'll learn how to perform a
pre-submission analysis of your Web site. You'll learn the
determining factors in keyword effectiveness. You'll also learn
about an online tool that you can use to determine the Keyword
Effectiveness Index of any keyword! |
| Week Three |
| Wednesday - Lesson 05 |
| In this lesson, we'll focus on highly important
HTML tags that greatly affect search engine optimization. You'll
learn which tags to use, where to use them, and which parameters to
include. |
| Friday - Lesson 06 |
| Today, you'll learn how the layout of your Web
site content can greatly impact your search engine rankings. You'll
master the ability of developing the portions of a Web page that are
heavily scrutinized by search engines. You'll also learn about the
importance of using content related keywords. |
| Week Four |
| Wednesday - Lesson 07 |
| In this lesson, you'll find out how domain names
and file naming conventions can positively affect your search engine
rankings. You'll learn which naming conventions work, and which
characters to use when separating words within a filename or a
domain name. You'll also discover how to develop gateway pages,
which function as alternate entrances to your Web site. |
| Friday - Lesson 08 |
| Today, you'll learn about spamming techniques to
stay away from. Many novices accidentally use some of these
techniques, and their use is often detrimental to search engine
rankings. You'll also find out how much keyword usage is acceptable,
and how much can be considered over-usage. |
| Week Five |
| Wednesday - Lesson 09 |
| This lesson is all about the ins and outs of
submitting your Web sites to search engines. You'll find out about a
free service that enables you to submit your Web site to 12 major
search engines all at one time. |
| Friday - Lesson 10 |
| After you submit your Web site to a search
engine, you'll need to monitor your success. Today, you'll discover
how to do this in a post-submission analysis. You'll learn how to
determine your rankings and how to view server log files to obtain
information about your visitors. You'll also find out about referral
logs, which can show you where your visitors are coming from. |
| Week Six |
| Wednesday - Lesson 11 |
| Today, we'll explore powerful online promotion
techniques that can dramatically improve your search engine
rankings. You'll discover how newsgroups and e-mail signatures can
play a powerful role in marketing your site. You'll also learn how
noncompeting site links can add validity to your site and improve
your rankings. |
| Friday - Lesson 12 |
| In our final lesson, we'll discuss how you can
improve your search engine rankings through offline promotion. We'll
examine affiliate programs that can be highly beneficial. Finally,
you'll learn how to monitor the effectiveness of your marketing
efforts. |
To enroll in this course, click the Enroll Now button below:
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