Introduction to Nonprofit Management
Develop
the skills and strategies you need to become an integral part of one of
America’s fastest growing service sectors. In this course, a twelve-year veteran
in the nonprofit management field will show you how to transform your good
intentions into a professional plan of action. You'll understand the unique
characteristics of nonprofit organizations while mastering the core knowledge
necessary to become an effective leader in the nonprofit arena.
In this course, you will learn skills and develop strategies that will take your
organization to new heights of prosperity and productivity. You'll gain a full
understanding the role of the executive director and the board of directors,
special event and meeting management, public relation strategies, and how to
find a position in this fascinating and rewarding field of work.
To enroll in this course, click the Enroll Now button below:
Requirements:
Internet access, e-mail, and and the Microsoft Internet Explorer or Mozilla Firefox Web browser.
Syllabus:
All courses run for six weeks, with a two-week grace period at the end. Two
lessons are released each week for the six-week duration of the course. You do
not have to be present when the lesson is released, but you must complete each
lesson within two weeks of its release.
A new section of each course starts on the second or third Wednesday of each
month. If enrolling in a series of two or more courses, please be sure to space
the start date for each course at least two months apart.
| Week One |
| Wednesday - Lesson 01 |
| What is a Nonprofit? - In this lesson, you'll
learn some basic nonprofit terminology and the purpose of the nonprofit
in today's society. You'll understand what the product of a nonprofit
is, how it differs from a for-profit business, and its economic impact
on the community where it resides. You will learn why the bottom line of
a nonprofit is judged differently from a for-profit business, and what
this means to you as a nonprofit manager. |
| Friday - Lesson 02 |
| Planning Documents - In today's lesson, you'll
learn why it's just not enough to have an idea for change and a knack
for gathering supporters. This lesson will show you how to ensure your
organization's success through careful planning. You'll learn how your
mission statement guides your nonprofit, what a strategic plan is, and
why every nonprofit needs one. |
| Week Two |
| Wednesday - Lesson 03 |
| Structure and Leadership - This lesson will
give you a clear idea of what life is like inside a nonprofit. When you
finish with today's lesson, you'll feel like you've been to an open
house … and found out which room is yours! You'll also learn who governs
and manages the nonprofit. I'll share with you my turf chart, which will
help you understand the entire leadership issue in a clean, concise
format. |
| Friday - Lesson 04 |
| Staffing and the Role of the Executive Director
- Today, I'll paint for you a grand picture of the nonprofit workforce.
You'll learn what the executive director does and why this position is
key to the overall wellbeing of a successful nonprofit. You'll learn why
the executive director (ED) makes such high demands on the staff, and
why the standards for quality performance are an integral part of the
workplace. |
| Week Three |
| Wednesday - Lesson 05 |
| The Board of Directors - This lesson is a
fascinating study on group dynamics and the role that the board of
directors plays in nonprofit governance. They are the few chosen from
the many who take on the principal responsibility for fulfillment of the
organization's mission and the legal accountability for its operations.
Governing boards are receiving more attention than ever before, so this
chapter is as timely as it is informative. |
| Friday - Lesson 06 |
| Volunteers and Committees - Volunteers are
often referred to as the heart of a nonprofit, with committees being the
backbone—one supports the other. Whatever you want to call the
relationship, the fact is that a nonprofit needs both groups working in
harmony to be successful. Today you'll learn how to attract and retain
volunteers. You'll understand the real purpose of committees and how to
make each one worth its weight in gold. |
| Week Four |
| Wednesday - Lesson 07 |
| Managing and Organizing Meetings - In today's
lesson, you'll learn how to improve your meeting management skills.
We'll talk about when a meeting is necessary, how to decide what type of
meeting your organization needs, and how to figure out how much it
actually costs to hold a meeting. This chapter is a real eye-opener that
will help you put meeting planning into the right perspective. |
| Friday - Lesson 08 |
| Membership, Benefits and Services - This
lesson will help you understand why delivering relevant benefits and
services can enhance your organization's reputation by meeting or
exceeding members' expectations. A strong membership program results in
delighted, satisfied members, and it boosts your image as a successful
manager. |
| Week Five |
| Wednesday - Lesson 09 |
| Financial Aspects - In today's lesson, you'll
learn why financial management is one of the most important practices in
nonprofit management. You'll understand how the budget empowers you to
protect your membership, and how it actually serves as the ultimate
referee in times of financial conflict. |
| Friday - Lesson 10 |
| Special Event Management - In today's lesson,
you'll explore the world of special event management. The escalation of
appeals for money is leading to donor fatigue. Loyal donors are saying,
Enough already! and prospects are examining more carefully than
ever before to see which organizations are willing to earn their
support. By the end of this lesson, you'll be able to plan and execute a
special event that will boost your agency's income and community
awareness. You'll make your mark from the beginning and be an invaluable
resource for any nonprofit you choose to work with. |
| Week Six |
| Wednesday - Lesson 11 |
| Delivering Your Message - Every nonprofit
needs to enhance its image, increase member participation, energize
supporters and publicize its fundraisers through a carefully
orchestrated public relations (PR) program. In today's lesson, we'll
look at the public relations tools and techniques that nonprofit
professionals use to successfully get the word out about their
organization. |
| Friday - Lesson 12 |
| Finding Your Place in the Nonprofit Sector - In this last lesson, we'll get into the nitty-gritty of searching for just the right nonprofit job for you. You'll learn some of the best ways to find a job in the nonprofit sector, including some tips on how to write an effective resume. I'll show you how to prepare a personal case statement, and why the 20-second rule can make the difference between landing an interview or having your resume land in the trash bin. |
To enroll in this course, click the Enroll Now button below:
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