Please print this worksheet for your use >
is my customer?
Geographic Area (size)
Distance to my business that customers will travel or size
of the area my business will service:
Customer's need for my product or service
customer will purchase my product or service:
Every 3 months Every 6
Day and Time of Purchase
My average customer will purchase my product or service:
Various days and times
Mostly during the
At particular times
Purpose of purchase:
customer will purchase my product or service mainly for:
As a gift
Description of my average customer
a) Age Range
66 and older
Service Industry (Restaurants, Hotels, etc.)
Professional (Lawyer, Doctor, Accountant)
d) Ethnicity of average customer (if
Greater than $100,000/year
Some high school
High school graduate
(no kids) Couple (kids at home)
Couple (grown kids) Single (grown kids) Not important
Facts About my Customers:
to the above information, my average customer will be from ____ to ____
My customers will be Male, Female, Either (circle one).
Typical occupations of my customers include: ____________________________________
My typical customer's ethnic background (if relevant) is:_____________________________.
My customers average income range is from $____________ to $____________
My typical customer has the following education: __________________________________.
My average customer has the following family status:_______________________________.
approximately ___________ of my typical customers within my market area.
There are approximately ___________ competitors within my market area.
My average customer will purchase my product or service:__________________
My customers will purchase my product or service mainly on _________________________
____________________________________ (list season, day of week, time of
The purpose of my customer's purchase will be: __________________________________.
Congratulations. Once you have completed this form, you should
know a lot about your customers!
To print this worksheet :
Cick on the Print button at the top of this page OR Select File and then Print from your browser's menu.
<< Return to Step One